Make up artist classes

What makes Joe Blasco’s school so unique is based upon its long history. Joe Blasco Make-up Center West in Hollywood, California was the second professional make-up school personally designed and created by Joe Blasco. Although several make-up artists and groups of make-up artists in the past would independently teach various aspects of professional make-up artistry at which they were proficient, all of the instruction was in the form of seminars that were not state-approved, and could therefore not be classified as schools for professional make-up artistry. Many cosmetics companies in the past provided seminars for the purpose of promoting and selling their products, but these could also not be classified in this way. Other seminars taught by union make-up artists for the purpose of training individuals to pass the union test and/or to provide them with information that would permit them to pass specific areas of the test were also not state-approved, could only be considered private seminars, and were thus not schools.

Considering all of the above, once the apprentice program had been dissolved, there was no place where an individual who wished to become a make-up artist could go to learn all phases of professional make-up artistry in an organized, systematic, and comprehensive manner until 1968, when Joe Blasco designed a curriculum and acquired state-approved status for a small salon located at 1313 Westwood Boulevard in Los Angeles that was owned by Linda and Stewart Haines. Blasco had been working at the Los Angeles Times when an advertisement for that salon piqued his interest and helped generate in him the idea that a professional school for make-up artistry was needed. He convinced the owners that the salon, which up until that time had sold private label cosmetics and only instructed mature women in self-applied hairstyling techniques, application of eyelashes, and other society make-up artistry, could be transformed, under his guidance, into a full-fledged, state-approved school for professional make-up. The owners agreed and took a chance on Blasco’s idea by hiring him immediately. Under Blasco’s direction and efforts, the school became state-approved and successful enough that a new, larger location was needed, and the company moved to the Wilshire district. At this school, Joe Blasco created the first extremely comprehensive syllabus that taught professional make-up artistry from beauty make-up to detailed foam latex prosthesis fabrication and application, and was assisted by the likes of Ben Nye, Sr. and Rudy Horvatich, whom Blasco invited to teach as guest instructors at the school from time to time, and from whom Blasco would later learn a tremendous amount. Two years later, Blasco left the school, which he did not own, to accept a job as an independent apprentice/employee with Ben Nye, Sr. at Ben’s first make-up studio on Santa Monica Boulevard where Ben taught him the intricacies of film make-up artistry, in addition to cosmetics chemistry, which would prove extremely valuable when Blasco embarked on his own line of cosmetics over a decade later.

Up until the time when Blasco implemented the school at the salon owned and operated by the Haines, there was no state school of any kind which taught professional make-up in an organized and structured system. Aspiring make-up artists – once the apprenticeship program had been dissolved – would have to knock on the doors of many make-up artists and convince them to train them in various aspects of make-up artistry. Unfortunately, these artists were not always proficient in every aspect of the art and therefore did not have the credibility to teach a complete course that covered all aspects of studio make-up artistry. The first school which Blasco created did exactly that.

Blasco actually began teaching professional make-up artistry at a small cosmetology school in Pittsburgh, Pennsylvania known as Mason Felix. He created and taught classes that encompassed all phases of professional make-up in the year 1965. The curriculum he created at the Mason Felix School served as a template for the first California state-approved school which he would later create in Los Angeles during 1968 at the aforementioned salon-turned-make-up school.

While working sporadically with Rudy Horvatich at ABC Television in the early ‘70s, Blasco pioneered many of the blood and gore effects, including the invention of the make-up bladder technique, a special make-up effect which would be used for years to come throughout the industry, for the early films of David Cronenberg. In 1976, he decided to open a new school, under his ownership, where he taught private classes. This school was the first Joe Blasco Make-up Center, and its success was predicated upon his original entrepreneurial ideas that he had honed and improved upon in creating an all-encompassing make-up program for aspiring artists. The school became incorporated the very next year. While operating the school, he continued to work as both a make-up artist and as a department head on over 10,000 shows for ABC during the 1970s, as well as into the 1980s and throughout the 1990s.

All professional schools today in the United States and Canada, as well as throughout Europe, were created after Blasco’s successful pioneering efforts. Joe Blasco deeply understood the difficulty that prospective make-up artists were having in learning professional make-up techniques, especially women who wished to enter into the field. The Blasco Schools were the first to train women in a field that was predominately male-oriented. Today, the majority of make-up artists worldwide are in fact women, and the Blasco Schools were the first to initiate this trend.

The uniqueness of the Joe Blasco Schools and the high degree of sophistication of their curriculum can readily be seen when visiting the Hollywood School, the Orlando School (which was opened in 1991 and marked the first time that an institution such as his maintained two major locations), and the new Joe Blasco Broadband Make-up Education Facility in Orlando (operational in early October 2005), which teaches live classes over the internet to many subscribers throughout the world. This system will permit live classes taught personally by Joe Blasco, Greg Cannom, and many other talented make-up artists whom Blasco will select from the United States and Europe to be shown to students simultaneously at the Orlando and Hollywood Schools, as well as to the new licensed affiliate Blasco Schools in Helsinki, Finland and Amsterdam, the Netherlands, which bring the total Blasco institutions to five. These classes are not taped, but are in fact live HDTV broadcasts which are completely interactive during which students are able to ask questions and be given answers by Mr. Blasco and other artists who will be conducting the live broadcasts. The broadcasts will be viewed on large HDTV plasma screens where live make-up application can be seen in extreme detail and in true, full color. No other school currently offers this worldwide live, interactive addition to the curriculum. This is another example of Joe Blasco’s innovative efforts to raise the standards and change the playing field of make-up education as it is currently known. To do this, Joe Blasco has actually purchased a building near Universal Studios in Orlando, Florida that has been completely adapted into a television studio with lecture halls, classrooms, a large television stage, and a control room, as well as state-of-the-art equipment with which the broadband broadcast can be transmitted worldwide via T-1, T-2, and T-3 fiber optic lines.

The education offered at all Joe Blasco Make-up Centers is not solely derived from techniques originated by Joe Blasco, but is in fact a compilation of techniques taught to Mr. Blasco by such fine artists as George and Gordon Bau, John Chambers, Mr. Gilles (Rome), Lee Greenway, Abe Haberman, Kiva Hoffman, Rudy Horvatich, Vincent J-R Kehoe, Hal King, Ben Nye, Sr., Lou Philippi, and many other master make-up artists too numerous to mention who were Mr. Blasco’s original teachers. Mr. Blasco’s curriculum encompasses not only their many techniques, but also his interpretations and revisions of them, which modernizes and systematically combines them all into make-up application methods which are unique to the Joe Blasco Schools.

All other make-up schools which are in existence today were created after the Blasco Schools. Also, many of them are operated by Joe Blasco graduates and/or individuals who were one-time employees of the Blasco organization. The Joe Blasco Schools, being the first state-approved institutions to teach professional make-up artistry, have actually become the template which others have followed in an attempt to duplicate Blasco’s success in the field of make-up education.

Additional Joe Blasco Make-up School information:

• The first to initiate the use of television cameras so that students could actually see their work as it would appear on television, as well as being the first to include photography of the student’s work utilizing motion picture film in full camera format for students to see their make-up when photographed with various Eastman Kodak color negative film stock.
• The first to create the video portfolio which enables students to create videotapes, and now DVD’s which allow students to show their work to prospective employers. Joe Blasco created this system in the late ‘70s by offering his students video portfolios in addition to their still photographic ones, and this offering now includes the latest state-of-the-art DVD technology.
• Blasco was the first to become a union signatory to the Make-up Artists and Hairstylists Local 798 I.A.T.S.E. Aside from his many past innovations, his idea to become a signatory was extremely unique and enabled him to pick from the cream of the crop of union make-up artists, allowing him to offer his students the finest union make-up education possible, as well as to financially contribute to the health, welfare, and pension plans of Local 798 make-up artists and hairstylists who teach at his Orlando facility.
• All Local 706 and 798 make-up artists who teach at either the Hollywood facility or the Orlando facility are paid key make-up and hairstyling union rates, which enables them to maintain the same quality of life they have while working at the major film and television studios. Blasco is now in the process of finalizing the unionization of his Hollywood, California School as a signatory to Make-up Artists and Hairstylists Local 706 I.A.T.S.E. for the purpose of being able to also contribute to the health, welfare, and pension plans of those fine Local 706 make-up artists who work at that facility.
• The school is subsidized financially by the multi-million dollar Joe Blasco Cosmetics Company, permitting the school to pay the highest salaries to its teachers and therefore enabling the schools to attract the most prestigious and renowned make-up artists as instructors.
• Mr. Blasco is the innovator of the lifetime student enrollment program, which other schools are now beginning to adapt by following in his footsteps. This unique program, which Blasco pioneered, enables all students to attend class for the duration of their lifetimes once they have successfully obtained the Joe Blasco diploma. Once students graduate, they may continue to attend the Joe Blasco Schools at any time they wish in the future for the duration of their lifetime, thus constantly keeping abreast of new techniques, new products, and having the great advantage of attending many classes with varied and numerous teachers, all of which will provide the students with greatly diversified knowledge in all aspects of make-up artistry, and all of which is free of charge after graduating from the initial beauty and/or professional program.
• The only government-approved schools owned by a seasoned, veteran artist and cosmetics chemist who designed and developed many innovations in cosmetics products, including natural red neutralizers, Dermaceal, and Ultamatte, in addition to being the first to invent airbrush make-up, originally called Aeroflow, as confirmed by Dinair, the leading airbrush make-up used extensively at all Joe Blasco Make-up Schools.
• The Joe Blasco Make-up Schools do not charge their students a fee for lab time (also known as workshop hours). It is important for prospective make-up students to understand that lab hours should be part of the actual program, and as Joe Blasco believes, they should not be charged extra for their time in lab. It was also Joe Blasco who first created the workshop hours as an addition to the actual class time, enabling students to work free of charge for an additional two hours each day while being supervised by an instructor.
• Any student who is enrolled in the professional daytime class can also attend the night class free of charge. And nighttime students, when able, can attend the daytime class free of charge.
• The schools have been in existence longer than any others and are celebrating their 30 th anniversary this coming year on July 19 th (the anniversary of the passing of Jack Pierce, an artist who provided Mr. Blasco with great inspiration). Mr. Blasco wanted to bring to life – on the same day of the year – something that would give back to the industry what had been taken away with Mr. Pierce’s passing, and he conceptualized the opening as a tribute to Mr. Pierce’s lifetime in make-up and his innovative genius which influenced and inspired make-up artists past, present, and future.
• The Blasco School has the largest facility and contains the most modern equipment of all make-up schools internationally. Maintaining large classes requires the Blasco organization to have from two to four instructors in every class, depending upon class size and its one-on-one teacher-to-student requirements. Joe Blasco was the first to implement more than one teacher per class into his educational program. It was also Joe Blasco who first implemented the “on-set” hairdressing classes that serve as hairdressing appreciation for interested make-up artists, as well as advanced hairstyling classes for set use by licensed cosmetologists who wish to learn hairdressing for the entertainment industry.
• Mr. Blasco personally supervises all of the classes and is very involved in booking the professional make-up artists who teach at all of his facilities. He makes special appearances at both the East and West Coast Schools to teach advanced techniques in all phases of the art from beauty make-up to prosthesis application. Because the schools bear the Joe Blasco name, the syllabus must adhere to his strict requirements of excellence and the credibility that Mr. Blasco has personally established as the pioneer of all professional government-approved make-up schools.
• The schools maintain student stores which sell not only Joe Blasco Cosmetics, but also products from Kryolan, Mehron, Graftobian, Premiere Products, Dinair, Air Craft, Cinema Secrets, La Femme, and RCMA among others, many of which are featured in the complete professional make-up case that students receive.
• Mr. Blasco is the only make-up school proprietor to receive a prestigious Lifetime Distinguished Make-up Achievement Award for his work in make-up artistry, make-up education, and cosmetics manufacturing – bestowed upon him in 2004 – from the U.S.I.T.T. (United States Institute of Theatre Technology).
• More award-winning and prominent make-up artists have graduated from the Joe Blasco Make-up Schools than from any others. There are currently more Joe Blasco graduates entering the Make-up Artist Trade Unions (Local 706 and 798) than graduates from any other schools. The schools have graduated more artists since 1968 than any other make-up schools in the history of make-up education.
• Aside from scores of Emmys that his students have received, both graduates Matthew Mungle and Bill Corso have won Academy Awards for their work in Bram Stoker’sDracula and Lemony Snicket’s A Series of Unfortunate Events, respectively.

In addition to the above, Mr. Blasco’s new book, The Professional Make-up Artist, co-written by Mr. Vincent J-R Kehoe, which serves as the official textbook of the Joe Blasco Schools, is the most complete book written to date on the art of professional make-up. This book is divided into two volumes: The first covers the history of make-up, all aspects of video and film picturization, and all extremely detailed and comprehensive beauty make-up artistry techniques; while the second teaches all aspects of character make-up and laboratory procedures. These hardbound books, printed in full color, with over 1,000 pages and more than 2,500 color illustrations and photographs (in each of the two volumes!) feature the work of such fine artists (listed alphabetically) as Art Anthony, Joe Blasco, Greg Cannom, Bill Corso, David DeLeon, Kevin Haney, Art Harding, John Inzerella, Vincent J-R Kehoe, Erwin Kupitz, Brad Look, Todd McIntosh, Gil Mosko, Matthew Mungle, Ve Neill, Lisa Pharren, Sheryl Ptak, Justin Raleigh, Jill Rockow, Bob Ryan, Gail Ryan, Dick Smith, Christian Tinsley, Mike Westmore, and many others too numerous to mention. This most comprehensive textbook is unique to the Joe Blasco Schools and is only sold to other institutions upon Mr. Blasco’s approval of the quality of their instruction and their students’ success in the field of make-up education. No other school offers its students such a comprehensive and complete textbook of this magnitude which covers absolutely all phases of the art.

Joe Blasco is personally organizing an association of the world’s finest make-up schools (the Joe Blasco Association of International Make-up Schools, or A.I.M.S.), the members of which will be permitted to use this textbook as their curriculum and to receive the live Joe Blasco Broadband Broadcast into their schools beginning in mid-October 2005.

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